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Friday, September 3, 2010

Let's talk about hair: Sunsilk Co-Creations

Sunsilk and world-renowned hair specialists have launched the most creative endeavor ever in hair care - The new Sunsilk Co-Creations campaign. This campaign brings together international experts in collaboration with Sunsilk to come up with Sunsilk's best ever formula.

If you haven't yet seen the powerhouse commercials of this campaign, you will see there the International experts talking about their co-creations with Sunsilk. This has got to be the first campaign and hair care product that I have seen to collaborate with experts!

Here is The Best Ever Sunsilk Co-Creations line:

Let's get to know the experts and the lines they have co-created with Sunsilk. :)

Yuko Yamashita


Yuko Yamashita, a hair stylist, salon owner, and entrepreneur wanted to make people's lives easier when it came to hair care. As a young Japanese stylist, Yuko met countless women who were unhappy with their hair. The most common complaint was unruly hair that had to be constantly styled every morning and the mere suggestion of rain would make it frizzy and uncontrollable. Yuko wanted her customers including many celebrities to have beautiful, straight and healthy hair without spending hours getting it that way, so she created Yuko Hair Straightening, which has been taking the world by storm for over 10 years.


Enriched with Keratin Yogurt Nutri-Complex, it gently cleanses and coats hair strands to smoothen fluffy hair. Sunsilk teamed up with Yuko Yamashita from Japan, creator of YUKO Hair Straightening, turning hair from unruly to manageable, to co-create Sunsilk’s most advanced Smooth and Manageable formulation for extraordinarily smoother++ hair that stays beautifully in place all day long.

SRP: P89.00/200mL bottle

Teddy Charles


Teddy Charles has been creating fabulous looks since he was a teenager in France and has a world-class range of high profile partnerships. He has worked with photographers such as Mario Testino, Patrick Demarchelier, Glen Luchford, Mikael Jansson and Karl Lagerfield. Magazines such as French, Italian, American and Teen Vogue, i-D, V, Numero, and Vogue Nippon have all picked up on his inspirational range of work helping to raise his profile amongst the world’s fashionistas. His work combines a flare for contemporary femininity and glamour with an edgy bohemian sensibility. All these attributes have made him an obvious choice for brands as diverse as Calvin Klein and GAP. Teddy’s creations come to life on the catwalk and his hair styles have been seen at Luca and Luca, Marchesa, Rag & Bone and Sari Gueron shows. A-list celebrities have been equally quick to recognize his talents, as illustrated by his impressive clientele including Sarah Jessica Parker, Blake Lively and Hayden Panettiere.


Enriched with Active Fruitamin Complex, its rich moisture formula gently cleanses and refreshes your hair, while penetrating it and fortifying hair fibers so it becomes up to 10x stronger*+ and 3x smoother+ with boosted shine. Sunsilk teamed up with Paris-born Teddy Charles, creator of some of the world’s latest runway and premier fashion magazine looks, to co-create Sunsilk’s most advanced Strong & Long formulation for strong* and smoother hair.

SRP: P89.00/200mL bottle


Enriched with Amino Collagen Complex, it cleanses your straight hair and gently relaxes your hair bonds, providing softness and suppleness to give natural movement ++ to your artificially straightened hair. Sunsilk teamed up with Paris-born Teddy Charles, creator of the world’s latest runway and premier fashion magazine looks, to co-create Sunsilk’s most advanced Straight and Flowing formulation for ideally straighter hair full of natural movement.

SRP: P89.00/200mL bottle

Francesca Fusco, MD


Francesca Fusco, MD is a world-leading expert in dermatology and scalp care. Dr. Fusco graduated from New York Medical College in 1985 and she has been practicing since 1989. Her approach is based on the philosophy that with early intervention, patients can avoid invasive treatments. Francesca urges people to recognise the delicate nature of scalp; as an extension of the skin on your face. Dr. Fusco is an expert dermatology resource for the television media community and has appeared on CNN, CBS News, and Inside Edition. Alongside TV, her medical advice appears regularly in magazines and newspapers such as NY Times, Elle, Cosmopolitan, Marie Claire, Shape, InStyle, Allure, Glamour, The New York Times Sunday Magazine, Chicago Tribune and the New York Daily News. For her, a woman’s hair is her ‘crowning glory’, and is dedicated to giving every girl the best head start possible to getting glorious hair through care for the scalp.


Enriched ZPT Citrus Complex, it thoroughly cleanses and refreshes while purifying your scalp to start elimination dandruff** from the first wash and protect the hair’s natural condition from dryness. Sunsilk teamed up with Dr. Francesca Fusco from NYC, world-class dermatologist and expert at understanding skin and scalp care, to co-create Sunsilk’s most advanced Anti-Dandruff formulation for a restored dandruff-free** scalp and beautiful hair.

SRP: P89.00/200mL bottle

Hairfall Solution

Enriched with Soya Vitamin Complex, it gently cleanses weakened, easily-broken hair, while reinforcing hair from roots to tips. Sunsilk teamed up with Dr. Francesca Fusco from NYC, world-class dermatologist and expert at understanding skin and scalp care, to co-create Sunsilk’s most advanced Hair Fall* Solution formulation for visibly less hair fall.

SRP: P89.00/200mL bottle

Tom Taw


Tom Taw is in an entrepreneurial hair stylist from London. His career began when, aged fifteen and working in his local salon, he realized that hairdressing was his calling, and has since learnt from some major hair figures, as well as high-profile Italian hairdressers. After a stint as Senior Creative Director at Aveda, Tom is no stranger to creating impressive and inspirational looks. He not only designs for fashion shows, but also speaks at educational seminars. He opened his Soho salon - ‘BOBSOHO’ – in 2007 where he concentrates on enhancing the natural beauty of hair. The work of his creative team regularly appears in the pages of fashion Bibles Vogue and Elle and he is fast becoming a hit with the stars.


Enriched with Ceramide Macadamia Complex, it gently cleanses and conditions even the driest and roughest hair, while acting as a softening agent to rebalance hair condition. Sunsilk teamed up with Bobsoho Salon, founded by Thomas Taw, famous for resuscitating dry hair, to co-create Sunsilk’s most advanced Soft&Smooth formulation for hair that is silky soft to the touch.

SRP: P89.00/200mL bottle


Enriched with Olive Serum Nutri Complex, it gently cleanses and gives care to the most damaged hair, while reconstructing beneath the hair surface and filling damaged cracks deep inside – layer by layer, strand by strand. Sunsilk teamed up with Bobsoho Salon of London, founded by Thomas Taw, famous for resuscitating damaged hair, to co-create Sunsilk’s most advanced Damage Repair formulation to give back extreme smoothness and health to your damaged hair.

SRP: P89.00/200mL bottle

I really believe that you hair really is your crowning glory. The way it looks, the way that you can and the way that it is styled can make or break your overall style. No matter how short, long, straight or curly your hair is, the important thing is, is that your hair is healthy. Let Sunsilk save you bucks, instead of consulting your hair stylist and spending thousands in your regular salon visits, you can use Sunsilk co-creations. Your hair experiences expert touch, because the world's best expert helped make it. :) You really get an expert in a bottle. :)

My most favorite out of all the Sunsilk Co-Creations line has to be the anti-dndruff since my hair recently frequents dandruff and the Smooth and Manageable. I use the Smooth and Manageable when I feel my hair needs pampering. :) How about you guys? Have you tried this new line of Sunsilk? How did you like it and which is your favorite? :)

Toodles! :)


  1. Hey you've got such a nice blog...very unique one. I've used Sunsilk Soft and Smooth and it worked out to be pretty good. Their bottles are so attractive. Isn't it?

  2. @Rakhshana Thanks so much for dropping by and reading my blog. Im current;y using soft and smooth too and love it! :)

  3. im a big supporter for pink smooth & manageable coz my hair is frizzy once dry >.<

    xoxo elle
    ps: enjoy ya trip to USA!

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